Emirates Airline has an active sponsorship handle Real Madrid. (Image courtesy Emirates) Dubaias Emirates Airline plans to give its links with Real Madrid soccer club with a shirt-sponsorship offer worth $33 million annually, based on a Spanish paper. The service is placed to sign a four-year cope with the team on April 30, according to Marca. It'll cost the airline around a25 million ($33 million) annually for the rights to utilize its logo on Real Madrid playersa shirts, it was reported. aThe handle the airline, which is for another four seasons, will generate the club between a24 million and a26 million per year,a the magazine said. Emirates already features a sponsorship deal with the team, including branding at the Santiago Bernabeu Stadium and Real Madrid City, in addition to promotional and food rights worldwide. But it is currently trying to expand its connections with the club, on the top of existing deals with high-profile groups like Arsenal Hamilton Academical, AC Milan, Paris Saint-Germain and Hamburger SV. The clubas current clothing mentor, Bwin, will acontinue [its] deals with the membership but will have secondary-sponsor status,a Marca noted. Executives from Emirates declined to review or didn't answer inquiries from Al Arabiya. aWe don't touch upon rumors or speculation,a a spokeswoman said. Emirates continues to grow its global sponsorships. The flight in February signed a five-year collaboration with Formula One motor racing reported to be worth huge amount of money.
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